Brand Program Manager

Overview

Our leading financial client is seeking a talented Brand Program Manager to join their team!

The Senior Brand Program Manager leads execution of our client’s enterprise brand rollout from soft launch through full external launch. Reporting to the SVP, Brand & B2B Acquisition, this role translates brand strategy into disciplined execution — driving integrated workstreams, orchestrating agency delivery, and ensuring launch readiness across internal and external audiences.

This is a high-visibility transformation role for a senior operator who thrives on bringing structure, clarity, and momentum to complex initiatives.

Key Responsibilities

1. Lead Integrated Brand Rollout

• Own the master rollout plan across asset audit, internal and external rollout, employee and advisor assets, sales enablement, and website coordination.
• Manage dependencies, sequencing, readiness gates, risks, and stakeholder alignment.
• Drive accountability across workstream owners to ensure on-time delivery.

2. Orchestrate Agency and Campaign Execution

• Partner with primary and specialized agencies to translate strategy into briefs, workback plans, and deliverables.
• Oversee campaign and content execution across paid, owned, and earned channels.
• Manage approvals, QA, trafficking inputs, and performance coordination.

3. Run Delivery Cadence and Reporting

• Lead weekly cross-functional workstream meetings and agency operations meetings.
• Maintain integrated status reporting, risk tracking, and decision logs.
• Provide concise, executive-ready updates and escalation recommendations.

Required Experience & Skills

• 7–10+ years in brand operations, integrated marketing, or complex program execution roles.
• Demonstrated experience leading multi-workstream brand or marketing rollouts.
• Proven ability to manage agency partners and deliver against tight timelines.
• Strong cross-functional influence in matrixed environments.
• Experience in financial services or other regulated industries preferred.

Core strengths:
Execution discipline, operational rigor, agency management, stakeholder influence, risk management, and clear executive communication.

What Success Looks Like

• Enterprise brand launch delivered on schedule with clear ownership and minimal rework.
• Agencies operate efficiently with disciplined briefs and predictable approvals.
• Cross-functional teams report clarity, accountability, and momentum.
• Launch milestones are met with controlled risk and executive-ready visibility.

The target hiring compensation range for this role is $50.00 to $55.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.