CLM Marketing Manager

Overview

Our client is looking for a driven and strategic Marketing Manager to lead and support initiatives on the Customer Life Cycle team that drive acquisition and activation across multiple Services at their organization. This role will focus on executing on-device and email campaigns that fuel growth through innovative marketing strategies, cross-functional collaboration, and data-driven decision-making. If you’re a self-starter who thrives at the intersection of creativity and performance, and you’re passionate about entertainment and pop culture, we want to hear from you.

Key Qualifications:

• 7+ years of experience in growth, lifecycle, or acquisition marketing, including strong hands-on work with email and in-app messaging campaigns
• Strong project management and organizational skills, with a history of executing successful, multi-channel campaigns
• Strategic thinker with a passion for entertainment and pop culture, able to bring fresh ideas to traditional and emerging marketing channels
• Exceptional stakeholder management skills, with a track record of building trust, aligning expectations, and navigating a matrixed environment to move initiatives forward
• Self-starter, multi-tasker
• Ability to anticipate needs of the team and take initiative
• Clear, strong communicator with excellent presentation, written and verbal skills
• Well versed in Keynote, Pages, Numbers, Word, Excel

Key Responsibilities:

• Drive acquisition and retention marketing through coordinated campaigns across email and in-app messaging, leveraging segmentation, behavioral triggers, and personalization
• Manage timelines and workflows, keeping all stakeholders informed and on schedule through regular email updates and status meetings
• Build and maintain campaign trackers and presentations for internal reporting and optimization
• Anticipate team and campaign needs, proactively addressing gaps or roadblocks to ensure smooth execution and scalability
• Accountable for communicating quickly with multiple partners should adjustments to creative or overall program need to be made
• Work with appropriate Strategy and Creative leads to get title assets for partner needs.
• Review all promotional materials (e.g. digital, social, talent rights, media) with internal teams (Strategy, Legal, Creative, Talent Relations, PR) and provide any feedback to partners
• Manage communication with internal teams (Strategy, Creative, Legal, etc.) throughout execution process to ensure all marketing assets are approved for partner use
• Lead communication with cross-functional teams to ensure all deliverables are approved and executed in accordance with campaign timeline
• Gather and analyze post promotion metrics to measure success and identify key learnings to share out with internal teams

Work Scope:

• Campaign intake + managing change requests based on teams needs
• Email and on-device placement Creative review (Prod test, UAT screenshots and videos)
• LOB Ad-hoc interim support 

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.