Senior Manager, Brand Activations & Partnerships

Overview

Aquent is partnering with a leading organization that is shaping the future of consumer engagement and brand relevance. This company is dedicated to creating impactful experiences and fostering deep connections with its audience, constantly innovating to stay ahead in a dynamic market. Join a team that values creativity, strategic thinking, and the power of compelling brand storytelling.

Are you a visionary leader passionate about igniting brand excitement and forging unforgettable connections? We are seeking an exceptional individual to step into a pivotal role, where you will be instrumental in transforming brand perception and driving unparalleled relevance. This is your chance to pioneer groundbreaking partnerships, orchestrate dynamic events, and craft activations that resonate deeply with consumers, leaving a lasting mark on the brand’s journey and significantly contributing to its growth and market presence.

**What You’ll Do**

As a key driver of brand relevance, you will:

* Lead the strategic development and execution of innovative plans leveraging events and partnerships to significantly boost brand awareness, engagement, and affinity.
* Spearhead diverse cross-functional teams, guiding initiatives from initial brainstorming through product integration, marketing, content creation, digital execution, and experiential elements.
* Craft and implement cutting-edge brand activation strategies that seamlessly connect the brand to cultural trends, delivering comprehensive execution plans for key brand moments.
* Serve as the primary liaison for all brand tactics and go-to-market strategies related to significant marketing partnerships.
* Establish robust processes and metrics to meticulously evaluate the success of all events, identifying areas for continuous improvement and optimization.
* Collaborate extensively across the organization, researching and developing activations that align perfectly with overarching brand strategies and annual marketing objectives.
* Generate insightful program and event recap reports, sharing key findings with stakeholders and providing actionable recommendations for future growth.
* Mentor and develop team members through effective coaching, constructive performance feedback, comprehensive assessments, and personalized development plans.
* Undertake additional tasks as assigned to support the dynamic needs of the team and brand.

**Must-Have Qualifications**

* Bachelor’s degree.
* 10+ years of progressive experience in brand activation, partnerships, and experiential marketing.
* Extensive expertise in broad-based strategy development and successful execution.
* Ability to travel moderately, approximately 1-2 times per quarter, to support key initiatives.

**Nice-to-Have Qualifications**

* Proven experience in the development and successful execution of consumer brand launches.
* Demonstrated experience cultivating influencer relationships, managing press engagements, and developing strategic communications.
* Strong financial acumen, including a solid understanding of financial statements.
* Deep industry knowledge, staying abreast of best-in-class and emerging trends.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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