Senior Brand Marketing Manager

Overview

Senior Brand Manager

Location: San Antonio, TX (Hybrid)

Experience: 6+ Years

The Role As a Senior Brand Manager, you will be the strategic engine behind our brand’s growth. You won’t just “assist”; you will lead multichannel marketing campaigns, translate complex market intelligence into actionable GTM strategies, and bridge the gap between business objectives and creative execution. We are looking for a data-driven storyteller who can manage a budget as effectively as they can inspire a cross-functional team.

Key Responsibilities

• Strategy & GTM: Lead the development and execution of integrated go-to-market plans that drive measurable brand awareness and engagement.
• Market Intelligence: Analyze competitor trends and consumer research to identify “white space” opportunities for brand expansion.
• Performance Analytics: Own the dashboard. Track ROI and KPIs, making real-time tactical adjustments to ensure campaign success.
• Cross-Functional Leadership: Act as the primary liaison between Business Partners and Marketing to ensure brand consistency and operational excellence.
• Financial Stewardship: Manage assigned marketing budgets and ensure all activities align with risk and compliance standards.

What You Bring

• 6+ years of progressive marketing experience with a proven track record in brand building.
• Analytical Power: Ability to turn raw data into strategic recommendations.
• Project Mastery: Exceptional organizational skills with experience managing complex budgets and timelines.
• Communication: A knack for presenting vision and results to senior stakeholders.

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