MarTech Consultant
Overview
Placement Type:
Temporary
Salary:
$55-60 Hourly
Start Date:
Mar 30, 2026
We are seeking a Marketing Operations & Technology Consultant to audit, optimize, and bridge our current martech ecosystem. This is a critical “SME” role focused on navigating a major platform transition: sunsetting Salesforce Marketing Cloud by August 2026 and scaling our instance of HubSpot.
The ideal candidate is a hybrid strategist and “doer”—someone who can perform a high-level architectural audit of our stack while also getting hands-on with campaign workflows, Salesforce reporting, and data hygiene. You will act as the technical architect ensuring our integrations (including a pilot launch of Snappy Kraken) are seamless and scalable.
Key Responsibilities
1. Martech Architecture & Strategy
- Audit & Analysis: Conduct a comprehensive audit of the current stack (Salesforce, HubSpot, Snappy Kraken) to identify technical debt, redundancies, and integration gaps.
- Sunset & Migration Planning: Develop and execute a strategic roadmap to sunset Salesforce Marketing Cloud by August 2026 while building out a robust HubSpot environment.
- Integration Management: Act as the Subject Matter Expert (SME) for how marketing tools talk to Salesforce; troubleshoot sync errors and map data flows.
- Snappy Kraken Pilot: Lead the onboarding and pilot launch (Dec 1) for Snappy Kraken, ensuring it integrates correctly with existing systems.
2. Marketing Operations & Execution
- Campaign Building: Hands-on creation of automated workflows, email triggers, and nurture sequences within HubSpot (or Marketo/Pardot).
- Salesforce Management: Build and maintain complex reports, filters, list views, and campaigns to support the sales and marketing funnel.
- Data Hygiene & QA: Maintain a rigorous discipline for data cleanliness. Perform regular QA on imports and exports to ensure database integrity.
- Enablement: Identify overlaps in technology and processes; suggest eliminations to streamline the “Bit of Enablement” side of the house.
Qualifications
- Experience: 5–7 years of Marketing Operations experience (Director-level expertise without direct reports).
- Automation Mastery: Deep hands-on experience building campaigns and workflows in HubSpot, Marketo, or Pardot.
- Salesforce SME: Advanced proficiency in Salesforce (building reports, managing campaigns, and understanding CRM architecture). Experience with Salesforce Marketing Cloud is a significant plus for sunsetting purposes.
- Technical Skills: Strong Excel skills (pivot tables, VLOOKUPs, data manipulation, and QA).
- B2B Strategy: Solid understanding of B2B sales processes and how lead stages move through a tech stack.
- Industry Preference: Background in financial services, wealth management (Advisors), or sales enablement is a plus but not required.
Critical Success Factors
- Analytical Rigor: Ability to turn a complex “mess” of tools into a clear, documented architecture.
- Consultative Mindset: You can speak confidently to stakeholders about why an integration should work a certain way.
- Adaptability: Comfortable in a 3-6 month contract capacity with the high-level discipline required for potential full-time conversion.
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Client Description
The target hiring compensation range for this role is $55 to $60. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.