Marketing Specialist (Senior)

Overview

This is an exciting opportunity to partner with Aquent and join a leading global organization at the forefront of innovation, dedicated to shaping the future of technology and digital experiences. Here, you’ll contribute to a team that values creativity, strategic thinking, and impactful marketing initiatives that reach millions.

Are you a seasoned marketing professional ready to take the lead on high-impact initiatives and shape strategic direction? We are seeking a dynamic and experienced individual to drive complex, cross-functional marketing campaigns and projects. In this pivotal role, you will be instrumental in elevating product and brand awareness, serving as a regional expert, and fostering an inclusive environment where innovative ideas thrive. If you are passionate about pioneering marketing strategies, analyzing data for insights, and building strong stakeholder relationships, this is your chance to make a significant and measurable impact on global marketing efforts.

**What You’ll Do:**

* Provide broad strategic direction and lead execution for complex cross-functional marketing campaigns and projects.
* Drive the development of marketing strategy for larger products to increase product and brand awareness.
* Collaborate with industry, partner, product, and marketing managers to identify and develop goals, content, and promotion strategy.
* Manage budgets, negotiate sponsorships and participation for optimized outcomes, and coordinate all logistics for and manage outside vendors.
* Serve as a regional expert and “go-to” person in the marketing and/or project marketing field, demonstrating leadership in the broader marketing organization.
* Hold self and team accountable for DEI development and outcomes, tracking progress through measurable results, and engaging in learning and reflection.
* Foster an inclusive climate through encouraging inclusive decision-making, building psychological safety in the team, and facilitating inclusive meetings.
* Serve as a thought leader, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts.
* Work with senior marketing leadership to define project strategy and objectives, spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
* Evaluate potential sponsored project opportunities, as well as develop brand new virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
* Manage client relationships for all media planning and partner with global teams to ensure strategies are scaled.
* Own development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
* Oversee analysis and insight development from data to uncover new marketing opportunities and audience insights.
* Exercise sound judgment & take swift action to uphold core values & code of conduct, championing psychological safety for multiple perspectives to thrive.
* Engage and lead multiple large and/or complex media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
* Help own the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
* Lead efforts to analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using a customer relationship management (CRM) system or other project management system.
* Lead efforts to track the ROI effectiveness of each activity (e.g., leads generated, deals influenced, deals closed, cost per lead), working closely with sales team leadership to maximize impact.
* Promote, nurture, and manage external relationships with venues and vendors, including registration agencies or livestream platforms, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual vendors, mailer gifting, and speaker agents.
* Enhance a comprehensive internal and external promotion plan that maximizes the awareness and lead generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
* Own effective partnerships with stakeholders to ensure content and campaigns created for media and social channels are high-quality, reflect our voice, and represent our brand.
* Own the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.

**Required Skills:**

* Proficiency in Media placement
* Expertise in Social media strategy and execution
* Exceptional Communication skills
* Experience with Influencer marketing
* Understanding of Search engine optimization (SEO) principles
* Strong Deal negotiation abilities
* In-depth knowledge of Consumer behavior
* Advanced Project management skills
* Demonstrated ability to drive Growth initiatives
* High level of Creativity
* Experience with various Media channels
* Proficiency in Data analysis & synthesis

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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