Global Product Marketing Associate

Overview

Overview

We are seeking a highly motivated and detail-oriented Global Product Marketing Associate to support innovation and portfolio management within a dynamic face category. This role will act as a key partner to the hiring manager, owning projects end-to-end—from concept development through global launch execution.

This is a fast-paced, high-impact role at the intersection of product innovation, creative development, and data-driven strategy, ideal for someone with a strong foundation in beauty marketing who thrives in a collaborative, global environment.

Key Responsibilities

Product Innovation & Concept Development

• Partner with Global Category Innovation to develop category strategies and product roadmaps
• Generate creative product concepts rooted in consumer insights, market trends, and competitive analysis
• Identify whitespace opportunities and propose new product ideas aligned with brand DNA
• Translate trends (TikTok, Instagram, WGSN, etc.) into actionable innovation concepts

End-to-End Project Ownership

• Own product development from concept to launch, including:

  • Insights & positioning

  • Formula direction
  • Packaging design & artwork approvals
  • Merchandising and launch strategy
• Manage timelines, milestones, and cross-functional coordination to ensure on-time delivery
• Monitor risks, troubleshoot issues, and proactively drive projects forward

Portfolio Management & Performance

• Support ongoing management of core product portfolio and innovation pipeline
• Monitor SKU performance and category growth across markets
• Analyze performance data and provide insights to inform future strategy
• Identify opportunities to optimize or refresh existing products

Cross-Functional Collaboration

• Partner with internal teams including Labs, Packaging, Legal, Brand Experience, and Campaign teams
• Collaborate with global markets and zones to ensure strong local adoption of launches
• Gather feedback from key markets to refine product concepts and strategies
• Act as a central point of coordination to align stakeholders and drive execution

Creative & Content Development

• Lead development of packaging vision and oversee artwork execution
• Support creation of integrated campaign briefs and activation assets
• Ensure all content aligns with brand standards and storytelling
• Partner with content teams to drive always-on and launch-specific content

Operational & Strategic Support

• Create innovation briefs and product codes (Magellan, Compass, Cosmo)
• Support development of strategic presentations and business updates
• Manage claims development process in partnership with labs and product teams
• Track and report on project progress, timelines, and deliverables

Core KPIs

• Successful execution of product launches
• On-time delivery across all project milestones
• Strong global market adoption and execution consistency
• Portfolio performance and growth

Qualifications

Required

• 2+ years of experience in global marketing, product marketing, or beauty innovation
• Bachelor’s degree required
• Strong project management and organizational skills
• Ability to manage multiple projects in a fast-paced environment
• Strong analytical skills with proficiency in Excel and data interpretation
• Excellent communication and presentation skills
• Passion for beauty, trends, and consumer behavior

Preferred

• Experience within a global beauty or CPG organization
• Exposure to product development, packaging, or innovation pipelines
• Familiarity with trend forecasting platforms (e.g., WGSN)
• Experience working cross-functionally across global teams

What We’re Looking For

• Creative thinker with strong aesthetic and product intuition
• Highly organized and able to manage complex timelines
• Data-driven with the ability to translate insights into action
• Proactive problem-solver with a “can-do” mindset
• Strong collaborator who can influence and align cross-functional teams
• Resilient and adaptable in a fast-paced, high-volume environment

Why This Role

This is a unique opportunity to own innovation projects within a high-visibility, fast-growing category. You’ll gain hands-on experience across product development, global marketing strategy, and launch execution—while working closely with senior stakeholders and cross-functional teams.

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