Social Media Strategist

Overview

Aquent Studios is seeking a Social Media Strategist with consumer product expertise for a premier global tech brand. Positioned between strategy and execution, you will translate high-level brand goals into actionable channel plans, content frameworks, and learning agendas. Your focus is activation, planning rigor, and continuous improvement—ensuring strategy evolves based on performance and audience behavior.

Core Responsibilities

• Strategy Translation & Activation: Convert business objectives into clear channel roles, content mixes, and format priorities. Develop frameworks (content pillars, channel matrices) that remove ambiguity for execution teams.
• Creator Planning & Briefing: Define the role of creators across audience segments. Develop insight-led creator briefs that articulate strategic intent, platform guardrails, and success metrics.
• Insight-Led Optimization: Partner with Analytics to turn performance data and cultural signals into planning decisions. Lead “learning agendas” to identify what to scale, refine, or deprioritize.
• Creative Guidance: Pressure-test concepts against strategic intent. Ensure hooks, formats, and storytelling align with platform-specific behaviors.
• Cross-Functional Partnership: Act as the connective tissue between Strategy, Creative, Analytics, and Production teams to ensure campaign momentum and brand consistency.

Qualifications & Experience

• Experience: 6+ years in social planning, content strategy, editorial planning, or integrated marketing.
• Strategic Execution: Proven ability to translate complex insights into practical, channel-specific plans.
• Platform Expertise: Deep knowledge of Instagram, TikTok, YouTube, and X (algorithms, formats, and audience trends).
• Analytical Rigor: Skill in tracking KPIs (reach, engagement, ROI) to inform planning. Experience with Sprinklr and YouTube Native tools is a significant plus.
• Communication: Exceptional ability to synthesize complex information into clear, persuasive narratives for leadership and stakeholders.

Core Skills

• Trend Awareness: Ability to pivot strategies based on emerging technologies and cultural shifts.
• Project Management: Organized handling of multiple timelines and cross-functional stakeholders.
• Influencing: Comfortable driving results and maintaining strategic integrity without direct authority.

Compensation Range: $40 -45/hr DOE

The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.