Creative Project Manager II

Overview

We are seeking a strategic, creative, and technically proficient Digital Marketing Manager to lead our digital presence and drive engagement across our website and email channels. In this role, you will own the full digital experience—from crafting compelling website narratives to optimizing user journeys, managing technical updates, analyzing performance, and executing email marketing campaigns.

Key Responsibilities
Website Storytelling & Content Strategy
• Develop and maintain a cohesive brand narrative across the website.
• Create, edit, and optimize website content to enhance clarity, engagement, and conversion.
• Collaborate with design, product, and communications teams to ensure consistency in messaging and visual identity.
• Identify opportunities for new stories, content formats, and web experiences.
Website User Journey Optimization
• Map, analyze, and continuously improve user journeys with a focus on conversion, usability, and engagement.
• Conduct A/B tests, analyze behavioral data, and recommend improvements across funnels.
• Partner with UX/UI designers to create intuitive, customer-centric experiences.
• Monitor website performance metrics and propose enhancements to boost overall effectiveness.
Website Analytics
• Own website analytics setup, reporting, and insights using tools such as GA4 and other tracking platforms.
• Define and track KPIs related to traffic, engagement, conversion, and content performance.
• Provide regular dashboards and insights to stakeholders, informing strategy and priorities.
• Use data to inform A/B tests, UX improvements, content decisions, and marketing campaigns.
Website Technical Management
• Oversee ongoing website maintenance, updates, and improvements in collaboration with developers or external agencies.
• Ensure website functionality, security, and performance follow best practices.
• Manage integrations, tagging, analytics configuration, and other technical marketing tools.
• Troubleshoot and resolve website issues, ensuring minimal downtime and optimal user experience.
Email Marketing
• Own the strategy and execution of email campaigns, including newsletters, automated journeys, and targeted segmentation.
• Develop high-impact content that aligns with business priorities and audience needs.
• Monitor deliverability, list quality, and engagement metrics to optimize performance.
• Run A/B tests and leverage insights to refine messaging, design, and timing.
 

Qualifications

• 5+ Years of Experience: Proven track record in digital marketing, web production, or creative project management, ideally within a fast-paced agency or a high-growth in-house brand team.
• Strategic Narrative & Content Mastery: Experience developing cohesive brand stories and managing end-to-end content lifecycles that align with specific business goals and visual identities.
• Expert-Level Analytics (GA4): Demonstrated ability to go beyond basic reporting; they must be able to set up tracking, build custom dashboards, and translate raw data into actionable UX or content improvements.
• Technical Website Management: Hands-on experience managing a CMS (e.g., WordPress, Webflow) and a solid understanding of web performance, security, and coordinating with developers for technical updates.
• Advanced Email Marketing Strategy: Deep knowledge of email service providers (ESPs) and experience building complex automated journeys, advanced segmentation, and deliverability optimization.
• UX/UI and Conversion Optimization (CRO): Experience mapping user journeys and conducting A/B tests to reduce friction and boost conversion rates across digital funnels.
• Cross-Functional Leadership: Ability to act as the “connective tissue” between design, product, and technical teams, translating creative vision into technical requirements and vice versa.
• Data-Driven Decision Making: A portfolio that proves they can use behavioral data and KPIs to justify strategic pivots and prove ROI to stakeholders.

This is an ONSITE opportunity in Kohler, WI – only local canddiates will be considered

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