Copywriter - B2B

Overview

We are seeking a strategic and detail-oriented B2B Copywriter to develop compelling, high-performing digital content across a range of channels. This role is responsible for translating complex ideas into clear, engaging messaging that drives awareness, consideration, and conversion across digital touch points. The ideal candidate brings a strong understanding of B2B audiences, digital marketing best practices, and the ability to balance creativity with performance-driven outcomes.

Key Responsibilities
• Develop and execute copy for a variety of digital deliverables, including:
o Websites and landing pages
o Email marketing campaigns and nurture sequences
o Digital ads (display, paid social, search)
o Social media content (organic and paid)
o Product and solution messaging
• Translate complex products, services, and concepts into clear, benefit-driven messaging tailored to B2B audiences
• Partner with designers, marketers, and stakeholders to ensure cohesive and effective digital experiences
• Apply SEO best practices to web and content deliverables
• Write with a strong understanding of the buyer journey, aligning messaging to different funnel stages
• Maintain brand voice and tone across digital channels
• Review and optimize content based on performance data, including engagement and conversion metrics
• Ensure consistency, accuracy, and quality across all copy deliverables

Required Experience
• 3–6+ years of experience in B2B copywriting, with a strong emphasis on digital content
• Proven portfolio demonstrating a range of digital deliverables (web, email, ads, long-form content)
• Strong understanding of digital marketing channels, content strategy, and performance metrics
• Experience writing for defined audiences, personas, and stages of the sales funnel
• Ability to distill complex or technical information into clear, compelling messaging
• Familiarity with SEO principles and content optimization
• Excellent writing, editing, and proofreading skills
• Strong collaboration and communication skills

Preferred Qualifications
• Experience working in fast-paced, high-volume environments.
• Background in both agency and client-side teams.
• Strong communication and stakeholder management skills.

Key Competencies
• Strategic thinking paired with strong execution
• Audience-first mindset
• Attention to detail and quality
• Adaptability across tones, formats, and channels
• Data-informed decision-making

The target hiring compensation for this role is $35-40/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. 

Additional benefits offered may include: medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match (if applicable).

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.