Marketing Manager (III)

Overview

Join a globally recognized technology leader that is at the forefront of innovation, shaping the digital landscape and impacting billions of users worldwide. This organization is dedicated to creating groundbreaking products and services that redefine how people connect, work, and live. Be a part of a mission-driven culture where your contributions directly influence the future of technology.

Are you a strategic thinker with a passion for bringing innovative solutions to market? We are seeking a dynamic individual to join our team and play a pivotal role in driving the success of our offerings. In this role, you will be instrumental in shaping product narratives, guiding market strategies, and ensuring our innovations resonate deeply with users. Your expertise will directly impact the growth and adoption of cutting-edge features, making a tangible difference in how people interact with technology every day. This is an exciting opportunity to lead impactful initiatives, influence product direction, and contribute to a team that thrives on creativity and collaboration.

**What you’ll do:**

* Act as a subject matter expert on product(s) or feature(s) for cross-functional partners, providing input into the development process, driving market analysis, and offering insights on industry trends.
* Lead the development of comprehensive marketing plans for various teams, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
* 7+ years of experience driving the creation and rollout of strategic frameworks for product marketing content across multiple channels.
* Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing ventures.
* Validate market size and opportunity, leveraging subject matter expertise to identify market landscape opportunities and collaborate on building supporting rationales, hypotheses, and visions.
* Understand products and target audiences to develop compelling positioning for users, and execute go-to-market plans and messaging for new products and features.
* Develop user insights to inform product development and marketing strategies across cross-functional teams, advocating for optimal user experience and promoting engagement.
* Drive product brand positioning, value propositions, and messaging strategies, adapting communications to various product voices and goals.
* Independently create marketing content aligned with product strategy, iterating with cross-functional teams based on content standards, and collaborating with production teams for final publication.
* Independently determine research needs, scope, manage, and guide user research through internal and external partners.
* Drive and manage medium to large-scale campaigns, assets, communications, and programs to meet user needs and objectives, evaluating performance for optimization and determining integrated channels to achieve targets.

**Required Qualifications:**

* Proficiency in product positioning
* Expertise in data analysis and synthesis
* Strong understanding of consumer behavior
* Demonstrated situational leadership abilities
* Proven campaign management skills
* Experience with marketing briefs
* Adept at client/partner management and advising
* Solid background in brand management
* Comprehensive industry knowledge
* Exceptional storytelling capabilities
* In-depth knowledge of go-to-market activities

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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