Search Performance Manager

Overview

The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Responsibilities:

• Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.
• Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.
• Participate in establishing business plan objectives with Account Managers and Campaign Managers
• Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use
• Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention
• Reach and exceed KPIs established in partnership with suppliers, retain advertisers/revenue and reduce churn.
• Responsible for owning the key metrics focused towards driving exponential growth of search.
• Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts
• Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
• Collaborate closely with API platform partners to act in the best interest of the client to drive performance
• Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.
• Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.

Qualifications:

• 3+ years work experience in the advertising industry with focus in paid search, retail search, eCommerce, or similar directly related experience.
• Also needs professional experience in data analytics, project management, business, or related area.
• High level of comfort with direct client interaction, including presentations and strategic recommendations, with the ability to translate technical concepts into client-friendly language
• Experience in developing media strategies based on data, insights, and analytics.
• Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
• Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
• Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
• Experience with API and Self-Serve platforms is a plus
• Experience developing or overseeing quantitative analysis and delivering actionable insights.
• Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
• Ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart’s core values into everyday practices.
• Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.

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