Marketing Automation Specialist, Journey Builder

Overview

As a Marketing Automation Specialist, you will play a hands-on role in translating business strategy into real-time customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). You will lead all phases of the automated campaign lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet customer needs and deliver measurable business outcomes. Post-launch, you will monitor automated performance, gather feedback, and iterate to ensure workflows remain effective and relevant across distinct customer segments.

Role Responsibilities

• Journey Configuration & Execution: Configure, test, deploy, and iterate automated personalized journeys and campaigns in Adobe Journey Optimizer based on Next Best Action (NBA) strategy and business requirements.
• Audience Segmentation: Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Cross-Functional Collaboration: Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Quality Assurance: Conduct rigorous QA across marketing automation and campaign components, including event setups, wait steps, personalization rules, and cross-channel triggers.
• Performance Monitoring: Monitor automated system performance, resolve execution issues, and partner with analytics teams to refine logic and improve outcomes.
• Platform Subject Matter Expertise: Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the broader marketing operations team.
• Governance & Best Practices: Contribute to platform governance, best practices, and continuous improvement in automated journey orchestration.

Impact & Value Focus

• Deliver real-time, personalized customer journeys and automated campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands-on system configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field, OR 3–5 years of experience working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys and workflows in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar enterprise marketing automation platforms.
• Strong understanding of automated customer journey logic, event triggers, decision orchestration, and personalization rules.
• Effective communication skills with a proven ability to collaborate across technical and business teams.
• Comfort working in agile, pod-based, or cross-functional environments.

Preferred Qualifications

• Adobe certifications in Adobe Experience Platform (AEP) or Adobe Journey Optimizer (AJO).
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience working in highly regulated industries such as healthcare or financial services.
• Technical exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and digital accessibility standards.
• Solid understanding of Next Best Action (NBA) personalization logic frameworks.

The target hiring compensation range for this role is $52.78 to $58.62 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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