Sr. Art Director/ Designer

Overview

We are seeking a highly conceptual Designer/Art Director to lead the creative direction for an emotional, story-driven advertising campaign. This role focuses on transforming an existing brand strategy into a bold, iconic visual narrative across digital, social, and connected TV channels.

The emphasis is not on product explanation, but on crafting a strong emotional connection and memorable brand experience.

Key Responsibilities
Develop a cohesive campaign identity rooted in emotional storytelling and brand narrative
Create a comprehensive brand book including typography, color systems, and visual guidelines
Design multi-channel campaign assets for social media, digital, and connected TV
Build storyboards and visual concepts for video and motion-based campaigns
Translate early concepts and sketches into polished, high-impact creative executions
Collaborate with internal teams and production partners to support asset development
Maintain consistency across all campaign touchpoints and ongoing evergreen updates

Ideal Candidate
Strong portfolio demonstrating bold typography and expressive visual design
Ability to create emotionally driven, narrative-based creative work
Experience with branding systems and campaign development
Skilled in storytelling through design, including photography or AI-assisted visuals
Comfortable designing for both static and video/storyboard formats
Strong conceptual thinker who prioritizes creative direction over execution-only design

Preferred Skills
Adobe Creative Suite (strong proficiency required)
After Effects (strong plus for motion/storyboarding work)
Experience creating brand books or style systems
Familiarity with multi-channel campaign design (social, digital, CTV)
Engagement Details
Approx. 20–25 hours per week
Increased workload during initial production phase
Campaign launch target: end of July
Ongoing support for evergreen brand and campaign updates
Compensation

Key Objective
To create a visually striking, emotionally resonant campaign that elevates the brand beyond functional messaging and establishes a distinctive, memorable identity across all media channels.

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