Director of Revenue Generation Marketing

Overview

Join a dynamic team at a leading professional services firm that empowers businesses to achieve their full potential. Our client is at the forefront of driving innovation and growth for organizations across various sectors, delivering expert guidance and tangible results. As a partner, Aquent connects exceptional talent with impactful roles that shape the future of business. This pivotal Director of Revenue Generation Marketing role offers a long runway for growth and the unique ability to build the playbook for future success.

Are you a visionary leader with a passion for driving measurable revenue growth through cutting-edge marketing strategies? In this leadership role, you will redefine how the firm approaches market engagement and demand generation, directly impacting its expansion into new markets and service lines. You will lead the charge in creating predictable pipeline and closed revenue, fostering a culture of innovation and high performance that directly contributes to the core success and ambitious growth targets of the organization. Your strategic vision and leadership will be instrumental in shaping the firm’s market presence and accelerating its growth trajectory.

What You Will Do

• Lead the development and execution of end-to-end go-to-market (GTM) strategies that align directly with executive business goals, driving significant expansion into new markets and service lines in close collaboration with sales leadership.
• Build, mentor, and lead a high-performing team singularly focused on pipeline growth, digital campaigns, partnership initiatives, and the development of compelling content and thought leadership.
• Establish a unified revenue operations framework, optimizing the marketing-to-sales handoff process to dramatically accelerate pipeline velocity and enhance conversion rates across multiple sales organizations.
• Drive innovation by implementing AI-enabled sales and pre-sale processes, including advanced prospect research, market intelligence, and sophisticated lead scoring, while continuously optimizing CRM performance dashboards for actionable insights.
• Cultivate a high-performance culture by actively recruiting and developing exceptional on-shore and off-shore talent, including AI resources, fostering accountability and excellence.
• Serve as a key executive sponsor for critical clients, prospective partners, and industry events, translating invaluable market insights directly into agile and effective GTM strategy adjustments.

Must-Have Qualifications

• 10+ years of progressive leadership experience in B2B revenue generation within marketing of a professional services or consulting industry.
• Demonstrated track record of scaling revenue, optimizing complex marketing and sales funnels, and successfully leveraging AI-driven marketing technologies in fast-paced, matrixed organizational environments.