Marketing Manager (III)

Overview

Aquent, a premier talent solutions partner, is excited to collaborate with a global technology leader that profoundly influences how millions connect, discover, and engage with the digital world. This innovative company is a pioneer in digital experiences, continuously pushing boundaries to deliver intuitive and impactful products. Join us in supporting their mission to empower users and cultivate vibrant online communities, making a tangible difference on a global scale. This is an unparalleled opportunity to leverage your expertise in growth marketing to profoundly influence user engagement and product success on a platform used by millions worldwide.

About the Opportunity

We are seeking a dynamic and results-oriented individual to spearhead a pivotal growth marketing initiative. In this role, you will be at the helm of an impactful email marketing program, driving user contributions and retention through strategic and data-driven initiatives. Your expertise will directly influence how millions of users interact with and contribute to an essential platform, fostering a thriving community and ensuring sustained growth. You will own the complete lifecycle of this program, from initial concepting and creative development to ongoing optimization, shaping user journeys and contributing directly to the success of a widely used global platform.

What You’ll Do

• Provide full end-to-end ownership and execution of the email lifecycle program, ensuring alignment with existing strategies and overarching business goals.
• Identify opportunities for program optimization and make tactical recommendations to continuously enhance performance and user experience.
• Manage the complete email lifecycle process, including intake, creative briefing, creative reviews, operations for coding, localization, quality assurance, final approvals, sends, and comprehensive performance analysis.
• Coordinate cross-functionally with various internal teams, such as product marketing, user experience research, product managers, and engineering, and external vendors across creative, operations, and analytics, to ensure seamless execution.
• Efficiently field intake requests from partner teams and expertly create or triage communications.
• Manage two to three large-scale programs per quarter, alongside smaller initiatives, ensuring effective workload balance and timely delivery of high-impact campaigns.
• Track and report on key performance indicators (KPIs) such as Daily Active Users, contribution volume, and email health metrics to measure success and inform future strategies.
• Ensure all communications adhere to brand voice and guidelines, maintaining consistency and quality across all user touchpoints.
• Design, launch, and analyze A/B tests focused on email send timing, creative messaging, and incentive structures to optimize conversion rates for User Generated Content (UGC) actions.

Must-Have Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in growth marketing, lifecycle marketing, or product marketing.
• Proven track record of managing large-scale CRM campaigns (Email, Push) and utilizing automation tools.
• Strong analytical skills with the ability to interpret data and pull actionable insights from marketing dashboards.
• Demonstrated strong program and process management skills, with experience coordinating multiple vendors and stakeholders.
• Excellent internal and external communication skills for briefing vendors, aligning stakeholders, and crafting clear user messaging.
• Experience managing complex projects with multiple stakeholders in a fast-paced environment.
• Ability to contribute effectively to messaging and creative briefs.
• Familiarity with interpreting data and performance reporting.

Nice-to-Have Qualifications

• Familiarity with notification platforms.