Senior Paid Advertising Strategist

Overview

Are you ready to elevate performance marketing to new heights and drive groundbreaking strategies for high-profile brands? As a key strategic leader in this dynamic role, you will have the unique opportunity to shape the future of digital advertising, leveraging advanced AI technologies and your deep channel expertise to unlock unprecedented growth and deliver measurable results. Partnering with a premier digital marketing agency, your insights will directly influence client success, mentor rising talent, and set new standards of excellence in the digital landscape.

About the Partnership

Aquent is proud to partner with a premier digital marketing agency renowned for its exceptional performance, innovation, and rapid growth within the dynamic digital landscape. This agency is dedicated to pushing boundaries, utilizing cutting-edge technologies, and fostering a collaborative environment where strategic thinkers can thrive. By joining this forward-thinking team, you will collaborate with high-value clients and play a pivotal role in driving their business efficiency and market expansion.

The Role and Your Impact

In this highly strategic and influential position, you will serve as a key voice guiding both internal team direction and external client growth. You will oversee the development of cutting-edge paid media strategies, manage robust budgets, and lead experimental roadmaps that keep campaigns ahead of the curve. This is an incredible opportunity to drive innovation, apply advanced technical knowledge, and utilize AI-driven workflows to optimize performance and deliver high-impact results for diverse, high-value accounts.

Key Responsibilities

• Lead the development and execution of comprehensive performance marketing strategies for high-value accounts to achieve all client objectives.
• Expertly manage budget pacing, provide strategic recommendations for budget adjustments, and conduct meticulous quality assurance to protect client revenue.
• Demonstrate advanced proficiency and hands-on execution across major paid advertising channels (such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, or Snapchat).
• Analyze campaign data and performance metrics to generate actionable insights, strategic recommendations, and compelling narratives for clients.
• Develop, manage, and execute client testing roadmaps to ensure a consistent cadence of experimentation and optimization.
• Apply advanced technical knowledge in attribution, incrementality, contribution analysis, and measurement frameworks.
• Maintain clear, consistent, and high-quality communication with clients and internal teams, leading strategic discussions on media buying and optimization.
• Proactively identify strategic opportunities, mitigate performance risks, and escalate critical issues requiring intervention.
• Mentor and develop junior talent through coaching, knowledge-sharing, and active participation in team development.
• Leverage cutting-edge AI technologies to enhance workflows, optimize outputs, and drive overall business efficiency.
• Support new business appraisals for upcoming paid advertising initiatives.

What You Will Bring

• 4-5 years of progressive digital marketing experience, with at least 3 years in an agency environment.
• Minimum 3-4 years of hands-on experience with at least two major paid advertising channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Demonstrated experience in campaign development and optimization processes, including bid optimization, keyword research, ad copy development, and comprehensive campaign strategy.
• Hands-on experience with Google Merchant Center and PMax.
• Proficiency in Google Analytics and Google/Microsoft Office Suite(s).
• Expert knowledge of funnel marketing and the strategic role of paid media within the marketing funnel.
• Strong analytical skills with the ability to translate complex marketing data into meaningful insights.
• Exceptional written and verbal communication skills, with a confident approach to client-facing presentations.
• Strong organizational, project management, and time management abilities.
• A self-motivated, results-oriented mindset with a proactive, energetic, and positive attitude.