UGC Marketing Manager

Overview

Aquent is proud to partner with an innovative and rapidly expanding mobile consumer platform that is revolutionizing personalized self-discovery and daily routines. With a vibrant community of over 500,000 active users, this forward-thinking company harnesses AI-powered insights to empower individuals on their personal growth journeys. This is an exceptional opportunity to join a dynamic team at the forefront of digital well-being, where your expertise will directly shape the future of a product utilized by hundreds of thousands globally, making a tangible impact on their lives.

Are you a visionary growth strategist and operator ready to ignite and scale a category-defining creator program? We are seeking a dynamic leader to build and manage a high-volume user-generated content (UGC) engine from the ground up. In this pivotal role, you will directly influence the platform’s reach, engagement, and overall growth trajectory. Your strategic initiatives will not only drive significant impact but also cultivate a thriving community of creators, ultimately enhancing the user experience and solidifying the company’s position as a leader in its space.

What You’ll Do

• Build and scale a high-volume UGC creator engine from the ground up, laying the foundation for sustained growth and innovation.
• Recruit and manage a robust network of 50 to 100+ micro-creators, optimizing for volume and incentive-based models to maximize content generation.
• Direct and oversee a remote support team of 5 to 10 members, ensuring seamless day-to-day coordination and operational efficiency across all initiatives.
• Implement automated workflows using cutting-edge tools like Zapier, Make, and modern AI platforms to streamline creator sourcing, outreach, brief delivery, and content repurposing.
• Develop and maintain robust attribution tracking models to meticulously analyze performance, ROI, and conversion metrics across all creator campaigns, driving data-informed decisions.
• Manage broader influencer collaborations, including contract negotiations and fostering long-term talent relationships across platforms such as TikTok, Instagram, and YouTube.
• Proactively identify high-converting content trends, viral hooks, and innovative creative formats to ensure the platform remains at the cutting edge.
• Collaborate closely with leadership on overall growth strategy, brand positioning, and the successful launch of major product features.
• Build, hire, and manage a high-performing growth marketing department, spanning multiple acquisition disciplines, fostering a culture of excellence.
• Expand strategic oversight into key areas such as paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community initiatives.
• Drive product marketing workflows, including the execution of push notifications, lifecycle emails, and feature rollout campaigns to engage and retain users.

What You’ll Bring

• 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies.
• A proven track record of successfully building and managing high-volume UGC or influencer programs from scratch, ideally within a consumer app or high-growth brand environment.
• Demonstrated experience delegating to and effectively directing overseas or cross-functional support teams, ensuring cohesive execution.
• Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization.
• A systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows and enhance efficiency.
• Strong charisma and outstanding interpersonal skills, essential for managing high-touch creator relationships, combined with rigorous analytical abilities to drive results.
• A deep understanding of social media algorithms, modern content trends, and the dynamics that drive organic virality.

Bonus Points

• Experience scaling consumer mobile apps, subscription services, or high-growth viral brands.
• Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO).
• A personal passion for lifestyle, modern self-care, or personal growth digital platforms.