Creative Producer, Paid Social

Overview

We are a hypergrowth direct-to-consumer (DTC) and CPG brand on a mission to become the #1 solution in our category worldwide. Experiencing 2x–3x year-over-year revenue growth for over seven years, we recently launched nationwide in Target—rapidly climbing into top-10 category rankings.

We handle 100% of our marketing in-house. We are fast-paced, highly collaborative, non-corporate, and strictly zero-ego. We don’t follow trends; we create the viral, unconventional content that other brands copy.

Position Overview

We are seeking a gritty, hands-on Creative Producer, Paid Social to concept, direct, and physically shoot scroll-stopping, high-converting paid video ads for platforms like Instagram, TikTok, Reels, and Facebook.

This is not a traditional big-budget commercial or movie production role. You will not sit behind a desk delegating to crews; you will be holding the phone, sourcing unique props, pitching bold concepts, and filming real content designed to convert cold audiences into loyal customers. Reporting directly to our Co-Founder & COO, you will collaborate daily with our internal team of producers, video editors, social media leaders, and paid media strategists.

Key Responsibilities

• Ideation & Creative Sourcing: Continuously mine TikTok, Instagram Reels, and competitor Ad Libraries for winning hooks, formats, and high-performing ad concepts. Pitch 10+ fresh ideas during bi-weekly team brainstorming sessions.
• Hands-On Physical Production: Independently film high-converting mobile-first social ads using smartphones. Handle all logistics including location scouting, talent sourcing, and acquiring props.
• Raw Footage Handoff: Package raw video assets and hand them off seamlessly to internal video editors and the Director of Paid Media for post-production and campaign launch.
• Audience Conversion Strategy: Produce messaging tailored to convert key demographics (e.g., target customer groups aged 45–55).
• Dynamic Daily Execution: Adapt rapidly to varying production needs—from in-office prop setup to local partner shoots or travel with leadership.
• Extreme Ownership: Take full accountability for production deliverables from pitch to shoot.

Qualifications & Key Requirements

• Hands-On Mobile Filming: Proven ability to shoot high-quality, engaging short-form video on mobile devices.
• Paid Social & DTC Focus: Clear understanding of direct-response video advertising, hook strategies, and conversion-focused paid social ad mechanics.
• CPG / E-Commerce Background (Preferred): Prior experience producing paid social creative for CPG, DTC, or retail brands is a major plus (though not required for candidates with exceptional mobile creative portfolios).
• 100% In-Office Presence: Ability to work full-time in our collaborative office environment.
• Cultural Fit: Zero ego, extreme ownership, high adaptability, and a fast-moving, competitive growth mindset.

What We Offer

• Direct Access to Leadership: Report directly to the Co-Founder & COO in a transparent, collaborative environment.
• Competitive Base + High-Upside Bonus: Salary aligned with market experience, plus a strong bonus structure ranging from 25% to 65%.
• Uncapped Creative Freedom: Access to dedicated budgets to execute bold, unconventional, and trend-setting ad concepts.
• Internal Post-Production Support: Full access to dedicated video editors and paid media strategists—your focus remains entirely on ideation and physical filming.

Interview process

Our team utilizes a rapid, multi-step hiring process designed to evaluate creative vision and real-world execution speed:

1. Initial Screening & Q&A: Communication and responsiveness review.
2. Short Introductory Call: Culture and role alignment conversation (15 mins)
3. Paid Project #1 ($500 Budget): Shot-for-shot ad replication exercise (48–72 hour turnaround) to evaluate core filming capability.
4. Paid Project #2 ($500 Budget): Creative adaptation exercise transforming a successful external ad concept into an ad tailored to our brand.
5. On-Site Panel Interview: Final team meet-and-greet at the office.