Content Marketing Manager - AEO

Overview

Step into a role where your words and strategic vision will directly shape the future of learning. As a key driver of content innovation, you will have the unique opportunity to amplify vital educational resources, ensuring they reach and empower the individuals who need them most. By pioneering cutting-edge search and AI-driven content strategies, your work will not only elevate brand visibility but also make a tangible, lasting impact on lives through the power of education.

About the Partner & Role

Aquent is proud to partner with a pioneering organization dedicated to transforming lives through revolutionary educational programs. We are seeking a visionary content leader to join this dynamic team and dramatically elevate their marketing presence. In this role, you will be at the forefront of digital content innovation, crafting a sophisticated multi-channel strategy designed to boost conversion rates, enhance organic search rankings, and optimize Answer Engine Optimization (AEO) visibility across cutting-edge Large Language Models (LLMs). Collaborating with cross-functional teams, you will champion core messaging and define a narrative that resonates deeply with a global audience.

What You’ll Do

• Translate intricate competitive analysis and internal data into sharp, compelling value propositions that differentiate offerings.
• Design, develop, and lead multi-channel content plans specifically engineered to improve organic search performance and maximize AEO visibility across LLMs.
• Produce high-quality, conversion-focused content directly and/or create comprehensive content briefs for a team of internal writers and agency partners.
• Act as a key brand ambassador, partnering with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor and analyze content performance, AEO placements, and search rankings in close collaboration with analytics teams to inform and refine content strategies.

Must-Have Qualifications

• 5–7 years of progressive experience in content marketing, demonstrating a clear track record of success.
• Profound fluency in AEO and SEO, with hands-on experience optimizing search performance and navigating the evolving dynamics of Answer Engine Optimization for LLMs.
• Exceptional copywriting skills, with a proven ability to either serve as a primary content creator or expertly brief creative partners to achieve desired outcomes.
• Strategic thinking capability, evidenced by experience reviewing competitive intelligence and translating complex data into actionable, high-impact messaging campaigns.

Nice-to-Have Qualifications

• Experience within the higher education sector.
• Background in healthcare or nursing education marketing.
• Previous work in subscription-based service marketing.