Marketing Specialist (III)

Overview

Imagine having the opportunity to shape how millions of users worldwide interact with cutting-edge digital experiences every single day. In this dynamic role, partnering with Aquent and a globally recognized technology leader, you will be the driving force behind high-impact, global lifecycle marketing campaigns that keep users engaged, excited, and growing alongside world-class products. By translating high-level strategic visions into tangible, multi-channel experiences, your work will directly influence user retention, maximize customer lifetime value, and turn everyday users into passionate advocates on a truly global scale.

About Our Client Partner

Aquent is proud to collaborate with a pioneering global technology leader dedicated to shaping the future of digital experiences. Renowned for its cutting-edge products and services, this organization fosters a mission-driven environment where creativity, data-driven decisions, and user-centricity are at the heart of everything they do. Joining this team means contributing to an innovative culture that impacts millions of users worldwide.

The Opportunity and Your Impact

In this execution-focused role, you will be at the very center of global lifecycle marketing, CRM, and user engagement initiatives. Approximately 70–80% of your time will be dedicated to tactical delivery, transforming strategic visions into impactful, multi-channel campaigns. You will navigate the entire user funnel—from welcoming new users during onboarding to re-engaging dormant audiences and converting active users to premium subscriptions. This is an incredible opportunity to make a massive, measurable impact, directly influencing user behavior and driving sustainable growth for highly visible digital products.

Key Responsibilities

• Build, schedule, and execute global lifecycle campaigns across owned channels, including email, push notifications, in-app messaging, and in-app promotions.
• Implement tactical campaigns designed to reduce churn, reactivate lapsed or dormant users, and nurture users toward higher-tier features and premium subscriptions.
• Set up and manage A/B and multivariate tests, define cohort segments, evaluate incrementality, and meticulously analyze campaign and retention metrics.
• Present comprehensive performance readouts and data-backed recommendations to key stakeholders.
• Partner with Go-To-Market (GTM) teams to deliver essential lifecycle communications and onboarding journeys for ongoing feature rollouts and product launches.
• Work closely with Product Managers, Engineering teams, and GTM leads to ensure the technical feasibility and timely implementation of campaign triggers.
• Coordinate day-to-day production, asset localization, and quality assurance workflows with external agency partners.

Must-Have Qualifications

• 7–9 years of direct experience (8–10 years acceptable) in lifecycle marketing, CRM, or growth marketing.
• Demonstrated background in executing high-volume lifecycle campaigns for large consumer-facing applications or major global consumer brands.
• Deep functional knowledge of lifecycle marketing fundamentals, user journey mapping, cohort retention, and CRM methodologies.
• Proven hands-on capability in setting up experiments, interpreting cohort analytics, and reporting performance results using BI dashboards, internal analytics tools, or modern AI analysis tools.
• High execution capability with a track record of independently translating broad retention and growth strategies into live campaigns.