Content Marketing Strategist

Overview

Aquent has partnered with a leading enterprise in the health and wellness sector to find a visionary content strategist who will shape the brand narrative and drive engagement for a groundbreaking retail media network. In this dynamic role, you will have the unique opportunity to define how this industry-leading network communicates its value, establishing its voice and driving meaningful connections with advertisers, agencies, and industry leaders. Your strategic expertise will directly influence market perception, foster industry thought leadership, and fuel significant growth, making a tangible difference in a rapidly evolving landscape.

The Opportunity

Our client is at the forefront of innovation, continuously evolving its services to meet the dynamic needs of consumers and partners. By joining this collaborative and high-impact team, you will help shape the future of consumer engagement in the health and wellness space. This is an exciting environment where strategic thinking, creativity, and a passion for storytelling are highly valued and rewarded with the opportunity to make a real-world impact.

What You’ll Do

As the driving force behind the content marketing strategy, you will translate complex business priorities, consumer insights, and industry trends into compelling, accessible narratives. Your key responsibilities will include:

• Developing and executing a differentiated content strategy that elevates the retail media network’s brand, solidifies its industry point of view, and drives engagement across key audiences.
• Serving as the editorial lead for all owned channels, including professional networking platforms, the corporate website, and newsletters, while extending storytelling through earned and paid media initiatives.
• Taking a hands-on approach to content creation, from strategic planning to execution, demonstrating a deep understanding of the retail media landscape and the ability to transform insights into impactful content.
• Collaborating closely with internal brand and marketing teams to build an integrated external marketing engine spanning content, industry events, thought leadership, and public relations.
• Working cross-functionally with internal stakeholders and external agency partners to ensure consistent and effective brand representation.

What You’ll Bring

• At least 5 years of progressive marketing experience with a strong track record of success.
• Proven experience in retail media, or significant exposure to the broader advertising industry with a focus on brands relevant to the consumer health sector.
• Deep expertise in content creation for professional networking platforms (specifically LinkedIn), corporate websites, and newsletters, showcasing a clear understanding of industry best practices.
• In-depth knowledge of content marketing strategies for LinkedIn, including content marketing for lead generation.
• Demonstrated ability to create and manage nurture sequences within Marketo.
• Proficiency with key marketing tools including Marketo, Adobe Analytics, and LinkedIn.
• A verifiable High School Diploma or GED.
• Authorization to work in the United States on a W-2 basis without requiring sponsorship of any kind.