Copywriter, Loyalty and Financial Services

Overview

Aquent is partnering with a leading Canadian retail organization to find an experienced Copywriter to support its customer loyalty and rewards program. This contract opportunity is ideal for a writer who combines creative storytelling with an understanding of loyalty programs, credit cards, and financial services communications.

You’ll develop engaging, customer-focused messaging across digital and promotional channels, helping customers understand rewards, offers, and financial benefits while ensuring accuracy, brand consistency, and compliance.

What You’ll Do

• Write compelling copy for loyalty and rewards campaigns across email, web, mobile apps, social media, and point-of-purchase communications.
• Translate complex financial products, rewards structures, promotional terms, and eligibility requirements into clear, customer-friendly messaging.
• Develop campaign headlines, email subject lines, body copy, calls to action, and promotional content.
• Partner with marketing, design, product, and other stakeholders to deliver consistent messaging across channels.
• Adapt copy for different customer segments while maintaining a consistent brand voice and tone.
• Incorporate legal and compliance feedback to ensure accurate financial and promotional communications.
• Collaborate on copy style guides and tone-of-voice standards.
• Manage multiple projects and deadlines in a fast-paced marketing environment.

What You’ll Bring

• Professional copywriting experience with a portfolio demonstrating loyalty, rewards, credit card, or financial services communications.
• Experience writing for loyalty and rewards programs, including member communications, promotional offers, or customer engagement campaigns.
• Background writing for financial institutions, financial products, or regulated consumer financial services.
• Ability to simplify complex financial terminology and promotional conditions into clear, engaging language.
• Hands-on experience writing digital marketing copy, particularly email and web communications.
• Understanding of legal and compliance review processes for customer-facing marketing materials.
• Strong editing, proofreading, communication, and stakeholder collaboration skills.
• Ability to work independently, manage multiple deadlines, and incorporate feedback efficiently.
• A relevant writing portfolio is required.

Nice to Have

• Experience writing credit card rewards, cashback, points, or cardholder benefit communications.
• CRM, lifecycle marketing, or personalized customer engagement experience.
• Experience supporting large Canadian retail brands or financial institutions.
• Experience writing in-app notifications, mobile messaging, or retail point-of-purchase materials.
• Experience contributing to brand voice and style guidelines.
• Familiarity with Canadian financial services marketing requirements.

Why Apply?

• Work on a well-established Canadian loyalty program with a large customer audience.
• Create customer-facing communications across multiple digital channels.
• Combine creative storytelling with loyalty, rewards, and financial services expertise.
• Enjoy a primarily remote arrangement with limited in-office requirements.
• Join an established creative team with the potential for ongoing contract work.

To Apply

Please submit your resume and a portfolio or writing samples demonstrating relevant loyalty, rewards, financial services, or digital marketing copywriting experience.