SEO Manager

Overview

We are seeking a results-driven Content Marketing Manager to lead and elevate our marketing messaging, content strategy, and organic discovery efforts. In this role, you will bridge high-level brand positioning with technical search architecture, translating competitive insights into high-impact campaigns engineered to drive conversions and maximize visibility across modern search engines and AI answer engines (AEO/LLMs).

Serving as the content brand champion for targeted educational programs, you will partner cross-functionally with analytics, media, affiliate, and internal creative teams to ensure messaging is authoritative, discoverable, and performance-driven.

Key Responsibilities

Strategic Positioning & Planning

Strategic Positioning & Value Proposition: Translate complex competitive analysis, audience research, and internal analytics into sharp, high-converting value propositions.

Planning & Goal Execution: Develop comprehensive quarterly and annual content roadmaps, defining business cases and milestones to achieve overarching business objectives.

Agile Project Delivery: Define tactical requirements, build actionable business cases, and participate in agile ceremonies to guide key initiatives from ideation to completion.

AEO & Technical SEO Leadership

Cross-Functional AEO/SEO Integration: Lead cross-functional collaboration with technical, product, and marketing stakeholders to embed AEO/SEO best practices across the enterprise.

Content & Information Architecture: Prioritize strategic recommendations for website structure, online content hierarchy, taxonomy, and promotional distribution to enhance discoverability.

Engine & Competitor Analysis: Analyze search/discovery engine result pages (SERPs/AERPs), LLM response behaviors, competitor footprints, and market trends to uncover content gaps and strategic growth opportunities.

Content Creation & Orchestration

Multi-Channel Execution: Design and oversee multi-channel content initiatives that accelerate organic search visibility and expand AEO presence across large language models (LLMs).

High-Impact Copywriting & Briefing: Write high-quality, conversion-focused content directly and produce rigorous, detailed creative briefs for internal writers and agency partners.

Cross-Channel & Brand Ambassadorship: Champion unified brand messaging across external platforms, forums, digital communities, and affiliate networks.

Analytics, Discovery & Iteration

Data-Driven Performance Tracking: Regularly monitor content health, SERP rankings, LLM citations, and conversion pipelines alongside analytics teams to iteratively refine content playbooks.

Data Mining & Tool Insights: Research and synthesize quantitative data using Google Search Console, Google Analytics, and specialized SEO/AEO discovery platforms to inform tactical execution.

Qualifications & Key Requirements

Experience: 6+ years of professional experience in content marketing, writing, and digital strategy, including 3+ years of enterprise AEO or SEO experience (preferred).

AEO & Technical SEO Mastery:

Deep fluency in emerging Answer Engine Optimization (AEO) frameworks for LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity) paired with established organic search fundamentals.

Strong working knowledge of technical SEO elements including HTML, CSS, JavaScript, schema markup/structured data, XML sitemaps, canonicals, and redirect mapping.

Editorial & Copywriting Excellence: Exceptional writing, editing, and storytelling capabilities, with proven dexterity in writing both thought-leadership copy and high-converting performance marketing assets.

Data-Driven Mindset: Hands-on experience extracting actionable insights from Google Search Console, analytics suites, and industry AEO/SEO diagnostic tools to guide strategic decision-making.

Strategic & Tactical Agility: Proven ability to oscillate effortlessly between high-level business strategy and hands-on, tactical day-to-day execution.

Collaboration & Process: Strong communication and project management skills; experienced working within agile ceremonies, operating cadences, and managing cross-functional stakeholder alignments.

Industry Background (Plus): Direct experience in higher education, healthcare/nursing education, or subscription-based service models is a distinct advantage.