Social Media Content Writer

Overview

Social Media Content Writer w/ science focus

This is a fully remote role and part time, approx 20-30 hours per week, 3 days per week

Summary:

The Social Media Science Writer supports day-to-day social content production focused on

research, clinical innovation, and public health topics.

This role works closely with the social media lead and communications teams to turn research stories into clear, engaging social content. The position focuses on writing, packaging, and adapting content for social platforms to increase research storytelling output and support timely publishing.

Responsibilities:

• Draft social captions across platforms (LinkedIn, X, Facebook, Instagram, YouTube)

• Adapt copy length, tone, and structure by platform

• Write multiple hook and headline variations when needed

• Translate long-form research stories into short-form social storytelling

• Draft full carousel structure, including slide-by-slide flow

• Write carousel slide headlines and body copy

• Pull key stats, quotes, and takeaways from research stories

• Turn one research story into multiple social formats (caption, carousel, video caption, short summary post, quote post)

• Read new research stories and draft short internal social summaries (3–5 bullets outlining why it matters, strongest angle, key stat, and best quote)

• Simplify technical language without losing scientific accuracy

• Work directly from approved messaging and source materials to produce strong first drafts

• Write video captions for social posts

• Shorten scripts into social-friendly language

• Draft on-screen text and key message callouts as needed

• Review social copy and video captions for clarity, tone, and readability

• Flag language that is too technical, unclear, or potentially misleading

• Draft first-pass social copy for toolkits based on approved messaging

• Draft alt text for social posts

• Apply plain language principles to ensure content is understandable for non-technical Audiences

Knowledge, Skills and Abilities:

• Professional experience writing social media content

• Experience writing for multiple platforms and adapting tone by channel

• Experience writing about science, healthcare, public health, or research 

• Strong editing and proofreading skills

• Ability to translate complex or technical topics into plain language 

• Ability to manage multiple deadlines and work quickly from source material 

• Attention to detail, especially related to scientific accuracy 

• Experience turning long-form content into social formats (carousel, video caption, etc.)

• Experience working in higher education, healthcare, nonprofit, or research environments 

• Familiarity with social media management tools (e.g., Hootsuite) and project management tools (e.g., Monday.com)

• Understanding of accessibility best practices and plain language standards

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