Brand Marketing Manager, Hair

Overview

As the Brand Marketing Manager for the Hair category, you will serve as a strategic growth partner to 20+ brand partners, shaping how they engage with consumers and driving marketing programs that increase sales, brand awareness, and long-term equity.

This is a strategic and hands-on role: you will advise senior brand leaders, influence marketing investments, develop data-backed programs, and collaborate across multiple teams to execute integrated marketing initiatives across digital, social, loyalty, sampling, paid media, and in-store channels.

You must currently already be residing in the Bay Area and able to commute 2x a week onsite

What You’ll Do

Strategic Brand Advisor

• Serve as the primary marketing partner for 20+ hair brands, managing relationships end-to-end.
• Understand each brand’s business goals, hero products, and growth opportunities.
• Advise senior brand marketing leaders on winning strategies, including sampling programs, paid media, social media campaigns, messaging, and promotions.
• Influence brand investment decisions using performance data, ROI insights, and competitive analysis.
• Guide emerging or resource-constrained brands on holistic marketing strategy both internally and externally.

Collaborative Marketing Program Builder

• Develop and execute collaborative marketing programs that drive measurable sales impact.
• Secure brand participation in key marketing initiatives and optimize co-marketing opportunities.
• Analyze campaign performance and sampling ROI; present insights and recommendations that create mutually beneficial outcomes.
• Optimize promotional and sampling plans to balance brand growth and company objectives.
• Identify opportunities for new co-marketing programs and innovations; build business cases and drive execution.

Cross-Functional Marketing Leader

• Operate effectively within a highly matrixed environment, partnering with Merchandising, Creative, Loyalty, Store Marketing, Education, and Analytics teams.
• Drive alignment across teams to ensure seamless execution of programs.
• Lead through influence, mentoring junior team members and cross-functional collaborators.
• Bring structure and process to fast-moving initiatives while maintaining agility.

What We’re Looking For

• 5+ years of experience in marketing, brand management, or integrated marketing strategy (agency, retail, or beauty experience preferred).
• Strong digital and social marketing experience; familiarity with paid media and performance marketing is a plus.
• Ability to interpret data and translate insights into strategic recommendations.
• Confident executive presence with the ability to influence senior stakeholders.
• Exceptional organizational skills and ability to manage multiple brands and priorities simultaneously.
• Creative problem-solver who anticipates obstacles and develops solutions quickly.
• Collaborative leader who thrives in a fast-paced, evolving business.
• Passion for beauty, innovation, and consumer experience.

Why You’ll Love This Role

• Innovation: Opportunity to shape and influence brand marketing programs in a dynamic, fast-moving category.
• Growth & Development: Work alongside experienced marketers and cross-functional teams to expand your skills and career.
• Creative Freedom: Develop and implement innovative marketing programs that deliver measurable business impact.
• Collaboration & Mentorship: Lead through influence, support colleagues, and work across teams in a highly collaborative environment.
• Rewards & Recognition: Competitive compensation, benefits, and perks reflecting your contributions and impact.

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