TikTok Campaign Manager

Overview

Job Title: Influencer & Creator Campaign Manager (TikTok Shop & Social Commerce)

About the Role
We are seeking a highly organized and trend-savvy Influencer & Creator Campaign Manager to support and scale high-volume creator marketing initiatives, with a strong focus on TikTok Shop and affiliate-driven campaigns. This role will be responsible for executing end-to-end creator campaigns, managing relationships at scale, and driving performance through data-informed decisions.

You will work cross-functionally with teams across PR, social media, brand marketing, and digital to bring creator campaigns to life—from ideation and casting through execution, optimization, and reporting.

What You’ll Do

• Execute and manage influencer and creator campaigns from end to end, including briefing, sourcing, onboarding, activation, and reporting
• Identify, vet, and invite creators based on brand alignment, engagement quality, and performance metrics
• Manage high-volume creator outreach and communication (100+ creators per campaign)
• Oversee campaign logistics including timelines, deliverables, product seeding/sampling, and approvals
• Track and organize large volumes of creator content, ensuring timely delivery and alignment with campaign goals
• Partner cross-functionally with PR, social, paid media, and brand teams to align on campaign strategy and amplification opportunities
• Support live commerce initiatives, including creator-led livestreams and social shopping activations
• Monitor campaign performance and generate insights on creator effectiveness, content performance, and ROI
• Stay current on platform trends, cultural moments, and emerging creator opportunities to inform campaign strategy
• Manage campaign budgets, including product allocation and creator-related expenses

What We’re Looking For

• 2–5+ years of experience in influencer marketing, creator partnerships, or social media campaign management
• Hands-on experience managing influencer/creator campaigns at scale (50+ creators per campaign preferred)
• Strong familiarity with TikTok and short-form video platforms; TikTok Shop or affiliate experience is a plus
• Proven ability to source, vet, and manage creator relationships independently
• Experience tracking campaign performance and using metrics to optimize results
• Highly organized with exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Strong communication and relationship-building skills, especially with external partners and creators
• Collaborative mindset with experience working cross-functionally across marketing, PR, and digital teams
• Ability to thrive in a fast-paced environment and adapt quickly to shifting priorities

Nice to Have

• Experience with influencer marketing platforms or creator marketplaces
• Familiarity with live commerce or livestream campaign execution
• Exposure to retail, fashion, beauty, or lifestyle industries
• Understanding of SEO or content discoverability principles within social platforms

Why Join Us

• Opportunity to work at the forefront of social commerce and creator marketing
• High-impact role with visibility across multiple teams and initiatives
• Fast-paced, collaborative environment with room to innovate and grow

Compensation & Benefits
Compensation will be competitive and aligned with experience. A comprehensive benefits package is offered, including health coverage, paid time off, and additional perks.

Equal Opportunity Statement
We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

#LI-MM3