Marketing Specialist (Senior)

Overview

Aquent is partnering with a leading technology company that is shaping the future of digital experiences and innovation. This company is at the forefront of developing groundbreaking products and platforms that impact millions globally, fostering a culture of creativity, collaboration, and continuous learning. Join a team dedicated to pushing boundaries and delivering excellence in the digital realm.

Are you an experienced paid media strategist ready to make a significant impact on product adoption and developer engagement for cutting-edge mobile and web developer products? This is an exciting opportunity to lead and define the paid media strategy for high-profile initiatives, directly influencing the growth and success of a global technology ecosystem. You will be instrumental in shaping how developer-focused products reach their audience, driving measurable business outcomes through innovative and data-driven campaigns.

What You’ll Do

• Own the end-to-end paid media strategy and campaign-level decision-making, including optimization, creative direction, and budget allocation for campaigns reaching technical audiences.
• Drive strategic oversight by auditing and interpreting campaign performance and agency outputs, focusing on high-level strategy rather than daily execution.
• Collaborate extensively with Product Marketing Managers, media agencies, creative teams, measurement/analytics experts, and regional teams to ensure integrated and impactful campaigns.
• Provide expert creative guidance, ensuring all assets, such as 60-second paid media videos, are optimized for media channels and audience engagement.
• Plan and execute upcoming media cycles, continuously optimize running campaigns, and translate performance insights into actionable improvements for future initiatives.
• Develop and implement paid media strategies specifically designed to boost product adoption and key developer-facing metrics.
• Manage a substantial media budget of approximately $10 million, ensuring efficient and effective spend.
• Work closely with content creators and paid content creators to develop compelling, developer-focused content.
• Advise on the optimal channel mix across search, social, display, YouTube, and programmatic platforms, recommending appropriate creative formats for maximum impact.

What You’ll Bring

Required Skills & Experience

• At least 8–10 years of experience, with a strong preference for 10+ years, in paid and digital media strategy and execution.
• Demonstrated B2B/SaaS experience, specifically marketing to technical audiences and developers within mobile and web ecosystems.
• Recent and relevant paid media experience (within the last ~5 years), including proficiency with modern social and platform strategies.
• Proven ability to drive measurable business impact with paid media, with a focus on product adoption metrics.
• Extensive experience managing a media budget of $10 million or more, including overseeing agency execution.
• Deep expertise across various paid media channels, including search, social, display, YouTube, and programmatic advertising.
• Exceptional cross-functional collaboration skills, with the ability to thrive in ambiguous environments, take ownership, and effectively convene diverse stakeholders.
• Strong creative problem-solving abilities and a knack for deriving actionable insights from past campaign performance and measurement data.
• Comfortable providing strategic audits of agency setups and identifying when technical campaign changes are necessary.
• Familiarity with industry-standard ad manager tools (e.g., Google Ads Manager) to interpret performance metrics and audit agency work.

Preferred Skills

• A Bachelor’s degree is preferred; an MBA is a plus.