Marketing Manager

Overview

This is a remote role based in PST.
Pay Range: $40/hr – $45/hr

Join a pioneering team at a leading global technology and entertainment company, dedicated to enhancing player experiences and shaping the future of digital engagement. This is an incredible opportunity to significantly impact how millions worldwide interact with their favorite digital offerings, driving growth and innovation within a dynamic and passionate environment. As a key marketing leader, you will be instrumental in defining strategies, launching new initiatives, and ensuring our subscription experiences are seamlessly integrated across a vast digital ecosystem.

About the Role
We are seeking a marketing leader to spearhead the strategy, growth, and commercialization of a dynamic subscription business, encompassing existing and future digital offerings. This role is pivotal in driving subscriber acquisition, engagement, retention, and overall business growth through strategic marketing, go-to-market leadership, and robust cross-functional partnerships. As the primary marketing partner to the subscriptions product team, you will help shape product strategy, launch innovative offerings, and develop cutting-edge promotions and growth tactics. You will also serve as the subject matter expert for subscriptions, ensuring these digital products are seamlessly integrated into key campaigns, platform updates, and player experiences. Success in this role means making subscriptions a meaningful driver of player engagement and business growth, influencing the future of digital subscriptions, and ensuring subscription experiences are woven throughout the digital ecosystem.

Key projects involve leading the subscription business, specifically focusing on key digital offerings. You will drive marketing strategy and execution for these innovative subscription products.

What You’ll Do

• Define and execute growth strategies for a comprehensive subscription portfolio, including current and future digital offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
• Serve as the primary marketing partner to the subscriptions product team, helping shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to help influence future subscription offerings and experiences.
• Act as the marketing lead for the subscriptions business across key stakeholder groups.
• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives. Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, and adoption.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention.
• Act as the subject matter expert for subscriptions across all marketing efforts, ensuring digital offerings are integrated into major content releases, seasonal campaigns, retail moments, creator initiatives, and brand activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation across the digital ecosystem.
• Collaborate closely with Affiliate Marketing, Product Lifecycle Marketing, Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Must-Have Qualifications

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related marketing disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Nice-to-Have Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience working with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of leading entertainment experiences and a passion for gaming, online communities, and player engagement.
• Demonstrated ability to identify problems and proactively make recommendations, rather than waiting for a list of tasks.
• Evidence of impact, such as metrics or directional growth figures (e.g., percentage increase, 3X growth), highlighting contributions to business growth.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.