Lifecycle Marketing Strategist

Overview

Seeking an experienced end to end lifecycle marketer, with a passion for growing consumer subscription businesses. The Central Marketing Strategist will work with a wide variety of functional teams across the company, including marketing, engineering, product, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive retention, product engagement, and plan cross-selling to ensure they are getting the most out of their subscription service.

Responsibilities include:

• Developing and optimizing engagement and retention strategies for a Music streaming subscription service.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and service educational messaging.
• Submit and maintain operational briefs to ensure flawless execution of campaigns.
• Create and maintain detailed requirement documents to outline technical aspects that require engineering development.
• Experience driving customer communication strategy for new product features.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.

Minumum Qualifications

• 7+ years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement, retention and tier/plan cross-selling
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Ability to communicate effectively with engineering partners on technical concepts while translating complex information for non-technical stakeholders.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor’s degree required.

Preferred Qualifications

• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

​About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.